4C Insights

UX/UI Designer (2019 - 2020)

At 4C Insights, I have led design on cross-functional teams for a number of complex projects.

Below is a collection of some of these various projects.

Cross-Channel Pacing

Clients use our Pacing Dashboard to group ads into initiatives that will help them quickly understand how they are performing. Historically, pacing was done on an individual channel level. This design allowed for users to make their ad initiatives cross-channel, thus allowing the user to group ads and track performance in the way that they organize their campaigns.

Integrations Grid & Create

The 3rd Party Integrations Grid is a framework that allows users to easily manage their various integrations within our platform.

Onboarding & User Tutorials

There was a clear gap in our feature release process. Users were struggling to naturally discover new features and understand the value it would provide to their workflow. To solve this challenge, we utilized a user-flow tool that did not require engineering resources, Appcues. I led the design for the Appcues project, designing the styles, processes, and flows that ended up increasing feature adoption and user retention.

Labels Manager - Usability Tests

Labels Manager allows clients to assign a categorization to the entities they run through our platform. The Label Manager design was mainly worked on by a teammate before I began at 4C, however I had the pleasure of conducting usability tests to help guide the iteration process towards max usability.

Labels Manager